About

A lending crisis

In 2008, the financial crisis created the biggest problem world banking had faced in generations. Millions of financially unhealthy people were lent money they could never afford to pay back. Fast-forward to the present day. Across the world, 4.5 billion people don’t have access to lending.

At AdviceRobo, we have the solution.

We’re fixing the finance world. A focus on credit history has left many people financially underserved, where they could be responsibly lent money. Using a combination of psychographic scoring and responsible lending, we’re driving towards a financially healthy global population.

Meet the leadership team

Diederick Van Thiel

Diederick is co-founder and CEO of AdviceRobo. His lean execution and passionate leadership have allowed us to become the progressive, dynamic company we are today.

Since 2009, Diederick has been a renowned name in the fintech industry, selling his startup – eyeOpen to Aegon in 2013.

He holds positions of influence as the Non-exec Director of Ikano Bank, and formerly on the board of ING and KPN Mobile.

Diederick has been recognised as Fintech CEO of The Year by CEO Monthly Magazine.

Rosali Steenkamer

Rosali Steenkamer is co founder and CCO of AdviceRobo. She also founded eyeOpen, worlds’ first online mortgage advise platform that was sold to Aegon/ Transamerica in 2013.

Rosali developed her entrepreneurial skills as co-founder and COO of eyeOpen. Before she has held board positions at Alex Beleggersbank (CCO), American Express (CMO Benelux) and worked for many financial institutions such as ING.

Lily Van Thiel

Lily van Thiel is COO of AdviceRobo. She has earned her stripes as a global marketing and innovation leader at Sara Lee, Selecta, Douwe Egberts and Unilever.

Her result driven and fact-based approach has been the basis for many successful product strategies and launches.

Ton de Jong

Ton de Jong is CTO of AdviceRobo. He has always worked for companies where technology drives business forwards. He has a passion for complex data challenges.

Previously, Ton was the CTO of eyeOpen and has had management roles in companies such as Accenture, LBi and Talpa. He holds a master’s degree in Physics.

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