Access to finance is a precondition for MSME’s and their co-workers’ financial growth and upward mobility. But globally many small businesses and consumers have difficulty in getting credit against fair terms. And due to COVID 19 this has become worse. Lenders do want to grow in in a profitable way whilst mitigating their increasing risk at the same time.

AdviceRobo’s mission is to facilitate and wisely increase access to credit for consumers and MSME’s worldwide by supporting credit providers in smarter digital risk management.


Diederick Van Thiel

Diederick is co-founder and CEO of AdviceRobo. Since 2009, Diederick has been a renowned name in the fintech industry, selling his startup – eyeOpen to Aegon in 2013. He holds positions of influence as the Non-exec Director of Ikano Bank, and formerly on the board of ING and KPN Mobile. Diederick has been recognised as Fintech CEO of The Year by CEO Monthly Magazine.

Rosali Steenkamer

Rosali Steenkamer is co-founder and CCO of AdviceRobo. She also founded eyeOpen, worlds’ first online mortgage advise platform that was sold to Aegon/ Transamerica in 2013. Rosali developed her entrepreneurial skills as co-founder and COO of eyeOpen. Before she has held board positions at Alex Beleggersbank (CCO), American Express (CMO Benelux) and worked for many financial institutions such as ING.

Our eco system


All services are delivered globally via the AR platform. This platform collects all (anonymised) customer data, calculates risk scores and customer profiles and delivers this back to our clients. All data and delivery are connected through API’s.

Data is stored in an Azure MySQL database. This database is only accessible from a set of whitelisted ip addresses. GDPR proof.

 The platform has a maintainability score of a solid 4,1 stars out of 5 measured by SIG (www.sig.eu)  The SIG approach and methodology is fact based. The approach is based on ISO IEC 25010 for good software development. Her benchmarking is certified by TÜViT ISO IEC 17025 and calibrated yearly.


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