Marketing profiling

Psychometrics of your customers can be assessed with the online questionnaire. The psychometric profiles will help you to understand the risk behaviour per segment and to define personalised risk mitigation campaigns. Examples of segments are 'impulse buyers', 'infuenceables' and 'credit lovers'. Of course the psychometric data can be further completed with other behavioural data to further finetune the segmentation.

Combining data from AdviceRobo and internal data will give you insights in which channel strategy will work best with which customers. You can optimise your channels for particular customer segments.