Fixing global credit
To help customers improving their financial wellness personalised campaigning is a must. Identifying the target group and the right activation triggers will be easy with the AdviceRobo activation models that apply customer behavioural data and neuro-economical activation. Campaigns can be applied to identify vulnerable customers to strengthen their financial resilience but also to increase financial wellness of reasonable sound customers. For example, to help them save or invest for their children’s education and at a later stage for their pension schemes.
AdviceRobo’s platform integrates contextual data from all sorts of sources and applies AI modelling to create deep customer behavioural insights. The psychometric profiling is the core of this understanding. Based on this, personalised campaigns can support a more customer friendly and faster collection, leading to lower operational cost.
